Product price points are usually indicative of the investment available for brands to make an on-shelf statement with the product packaging. One category that stands out in a higher “price point to packaging cost” budget is that of distilled spirits.
Generous budgets for packaging design are on display throughout the spirits aisle, presenting a visual treat for the connoisseur of packaging or any consumer who wanders by. It’s an atypical retail category where distribution-cost margins are looser and glass bottles still dominate. Our curated 12-pack includes launches, redesigns, and limited editions as exemplary of the market along with a singular gift pack edition.
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