Alf Goebel

CEO, advanco

Alf Goebel is CEO of advanco, a leading provider for Level 3 Item Level Serialization. The company was acquired by Parabellum Investments in 2020. Goebel is a senior enterprise software sales and marketing executive, with more than 25 years’ enterprise software industry experience, including Global Partnerships SAP and Lupo Ventures. He has strong operational experience, specializing in high-growth businesses in Europe and the US. Goebel has held senior executive positions at a number of leading technology companies, including Snow Software, MSC Software, and Software AG.

Alf’s Recent activity

Will the Future of Pharmaceutical Packaging be Like a Star Wars Film?

Jun 26, 2023

Robots are a given for packaging lines. But what about the viability of the cloud and Industry 4.0? One scenario will ensure packaging production will continue when problems crop up.

What Brand Protection Method is Right for You?

Jul 25, 2022

Selling pharmaceuticals? Luxury goods? Foods or beverages? Match the appropriate anti-counterfeiting and brand authentication packaging technology to your product.