Bottled water reaches new peaks in revenue and volume: 15.9 billion total gallons sold in 2022 was the highest ever as sales approached $46 billion.

Pepsi’s limited-edition beverage packaging with a special QR code permits consumers to unlock up to three months of free music during the “Press Play On Summer” promotion.

Romulan Ale Rye whiskey captures the spirit of the iconic TV franchise with a sculptural, out-of-this-world bottle.

Paper cans of Splash Beverages’ Pulpoloco Sangria gain ground in the US with distribution to 7-Eleven and other retail outlets.

Yuengling unveils limited-edition camo cans packaging that offers QR code interaction and donates $55,000 as part of the brewery’s Stars & Stripes Program honoring military veterans.

GoodPop earns first 4ocean certification, Wendy's chili gets canned, Lay’s first US RePlay soccer field, General Mills' "Guardians of the Galaxy Vol. 3” cereals and snacks, Stora Enso's 90% wood fiber tray, PepsiCo on smart packaging.

Commemorative Bud Light beer cans printed with the face of Anheuser-Busch’s new spokesperson, transgender activist Dylan Mulvaney, cause company sales and stock value to plummet.

New packaging design builds on Captain Morgan’s existing brand equity with a redesigned Captain icon and touches of gold.

Mystic Galactic Bourbon will journey to space to create an ultra-luxury taste profile. Bottles with custom “capsule” closures will be released to buyers in a custom flight case for $75K each package.

Bioplastic packaging made from renewable resources such as carrots, sugar cane, and food waste is on-trend with brands’ sustainability goals.