Tiny 50-mL bottle of concentrate is a 20:1 reduction in bottle volume, yet P&G doesn’t mention anything about sustainability on the product website or in TV commercials.

Standlee’s updated horse food packaging design conveys a premium experience and optimized nutritional wellness with bold new graphics and a clean, timeless look.

Pepsi’s limited-edition beverage packaging with a special QR code permits consumers to unlock up to three months of free music during the “Press Play On Summer” promotion.

Romulan Ale Rye whiskey captures the spirit of the iconic TV franchise with a sculptural, out-of-this-world bottle.

New packaging design builds on Captain Morgan’s existing brand equity with a redesigned Captain icon and touches of gold.

Mystic Galactic Bourbon will journey to space to create an ultra-luxury taste profile. Bottles with custom “capsule” closures will be released to buyers in a custom flight case for $75K each package.

Bioplastic packaging made from renewable resources such as carrots, sugar cane, and food waste is on-trend with brands’ sustainability goals.

Pepsi's redesigns after 14 years, Snapple's AI, Coca-Cola's refill test, label-less wine bottles, Pringles "March Mustache" canisters, Coors-icles, Tetra Pak's R&D, Hellmann's Smart Jar.

Pepsi’s redesigned packaging boasts “more confidence” with a new logo, bolder typeface, and updated color palette.