The Absolut Co., owner of the Malibu rum brand, is using smart packaging to create a closer connection with consumers. The company recently announced the launch of 300,000 “connected” Malibu bottles in the United States.This limited-edition...
On-Metal UHF radio-frequency identification (RFID) tags have been optimized for more effective tagging of challenging products and materials. The configuration incorporates an inlay design and label construction intended to address performance...
Francesco Rinaldi has given its traditional pasta sauces a 21st century twist by adding augmented-reality technology to its packaging.The Francesco Rinaldi AR App (available via the Apple Store or Google Play) enables consumers to pick up the jar...
Anheuser-Busch InBev—no stranger to innovative packaging design—outdid itself at the 2018 FIFA World Cup tournament in Russia, with collectible Budweiser cups that lit up in response to crowd noise. Circuitry built into the beverage packaging...
How comfortable are you with using today’s digital tools for packaging? Virtual and augmented reality, packaging-related apps and more become a lot less scary when you can touch and play with them yourself—which you can do at EastPack 2018...